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Introducing the Pushfor blog
The Pushfor blog series aims to educate users on all issues relating to content sharing. In this post, we look at the current landscape and what you can expect from reading the blog.

Sheer volumes of content
The adoption of technology has seen huge transformations in the way we run our daily lives, increasing the amount of content we share as a result. Consequently, the sheer volume of content being shared means it is imperative for information to serve a purpose. It is only when this happens that communication becomes collaboration. While there are many tools available that solve certain issues, communication becomes problematic when we use several platforms for different uses.

Simplify the process
Consumerisation trends, mobile integration and cloud delivery have transformed the way that we share content. In a world where everything is instant – shopping is on- tap, news is published as it happens and online interaction is constant – it is crucial that communication is operated with a seamless approach.
To meet the highest productivity rate, we must adopt content sharing tools that meet our overall needs and not just a specific need. For example, the Pushfor app allows users to share content in an innovative but simple way. It lets users connect their file storage service to Pushfor and then share any content with full safety controls, download restrictions and analytics – driving ease, productivity and privacy. Our blog intends to provide an accurate snapshot of concerns around sharing content and the opportunities for change and growth that exist.





Content sharing in the workplace
Content sharing has become ubiquitous among businesses and consumers alike; it is estimated that 27 million pieces of content are shared online each day. There are an abundance of content sharing services available today, often used simultaneously across multiple devices, which can make content sharing complex and time-consuming when it comes to work.

How is content being shared?
In light of this, we asked 200 business professionals how they share content. The majority (99.5%) of respondents use email. File sync tools, such as Dropbox, followed closely behind, with 91% using these types of services. Social media sites were the third most popular with 74%, and content platforms came last with just under a third (31%).

Vast amounts of content
Bring Your Own Device (BYOD), is a term that has been coined to describe personal smartphone usage in business. Smartphones have become integral to the workplace and business must now match a new age of professional who is connected, tech- savvy and combines their personal and work lives simultaneously. Operating cross- platform capability is vital for a simple and seamless approach. With the deluge of information being shared across multiple platforms, business professionals can be easily distracted. Time is one of the most valuable assets a business has, and time management can be the difference in whether a business succeeds or fails.

It is now common knowledge that email is one of the most time-consuming tools used by businesses today. Ryan Holmes, CEO of HootSuite, has dubbed it the ‘unproductivity tool’. In addition, email was not created with safety in mind and it is quickly proving to be archaic and out of touch with today’s business needs. The reason for this is its lack of relevance. According to Atos, employees spend 40% of their time reading internal emails, which add no value to the business. Sharing content efficiently means delivering and receiving information that is meaningful.

Case study – Atos CEO bans email
In 2011 Thierry Breton, the chief executive of Atos, shocked industry professionals and the media when he announced that he was planning to put a ban on employees sending or receiving emails. He instead wanted his staff to use enterprise social apps for communicating with one another.

IT services giant Atos employs nearly 80,000 staff and the company’s chief executive had estimated that barely 10% of the emails his employees received daily were useful. He also added that almost 20% were spam.

Breton felt that much of the content sent and received in his workforce was prohibiting time, “We are producing data on a massive scale that is fast polluting our working environments and also encroaching into our personal lives,” he said. “At Atos we are taking action now to reverse this trend.”

Critics shunned the idea
The general consensus was that stopping email was not realistic and many felt it would have a negative impact on the company. Despite this, Atos said the aim of the email ban was for the company to “transform towards a social, collaborative enterprise where we share knowledge and find experts easily in order to respond to clients’ needs quickly and efficiently, delivering tangible business results.”

Did it work?
Fast forward four years and where is Atos today with the email ban initiative, and how has it affected the company so far?
Atos has not yet rolled out the no-email approach across the entire company but it has reduced it by 60%, here is what happened as a result:

  • Free cash flow increased year on year from €267 million to €365 million, earnings per share increased more than 50 percent
  • Selling, general, and administrative costs declined from 13% to 10%
  • Email dropped from 100 per mailbox per week to fewer than 40 – a 60% decrease


It is clear from our research that the way business users share content needs improving. Safety, simplicity and productivity are top on businesses’ priority lists and the current methods of sharing content are not meeting those needs.





Concerns around sharing content
We recently embarked on a research project to create the first Pushfor report, we wanted to find out how business professionals were managing and distributing digital content within and outside of their organisations.

To answer our questions we looked at the way business users were currently sharing content, what their concerns were and how things could be improved.
We surveyed 200 business users from different size companies – independents, SMEs and large corporations. Drilling down further, we looked at which sectors they worked in – B2B, B2C and business professionals that operated in both. The variety of different sectors and sizes is important to give a balanced view.

How is your content viewed?
Our research shows that almost all respondents share confidential or sensitive information and 94% are concerned about how their content is viewed or managed.
These figures demonstrate the importance of safety when sharing content, and it is not difficult to see why. High profile leaked-document cases in both businesses and consumers continue to flock the news and smaller businesses are also vulnerable to online attacks.

A separate study from Zurich found that 45% of SMEs are concerned about tech vulnerablilities – including cyber security, data integrity and mobile devices.

What’s the safest way to share content?
Our research found that 59% of business users felt file sync services were the safest way to share content. Email came second with 35.5%, followed by social media and content platforms, which gathered 4% and 1.5% of respondents respectively.

Case study – Dropbox puts customer data at risk

Although the majority of those surveyed felt that file sync services, such as Dropbox, were the safest way to share content, it’s not entirely the case.
Last year Dropbox received backlash after it was revealed that the provider of file syncing services was putting customers’ sensitive data at risk. It was found that links created by Dropbox users were easily accessible and allowed documents, only intended for trusted sources, to be viewed by third parties.
Dropbox’s competitor Intralinks had been carrying out a routine Google Adwords campaign when it stumbled upon the major flaw. Intralinks was able to access confidential files including bank records, mortgage applications and business plans.

How links could be accessed
If a document contained a link to a website, the referral data for that website would store a link to the document, which could be clicked on and viewed. Secondly, if a link was put into a search engine and not a URL bar, Google Adwords would see this as a search term, again allowing the document to be accessed.
It was also revealed that Intralinks had informed Dropbox of the problem in confidence in November 2013 but after the company made no attempt to resolve the issue, Intralinks took it public in May 2014.

In response to this, Dropbox said that it had resolved the issue for any new links, but that existing links had been disabled.
Dropbox commented: "For all shared links created going forward, we’ve patched the vulnerability. For previously shared links to such documents, we’ve disabled access entirely until further notice".
"We realise that many of your workflows depend on shared links, and we apologise for the inconvenience. We’ll continue working hard to make sure your stuff is safe and keep you updated on any new developments.”

Where the problem lies
The main problem with this is that Dropbox doesn’t provide password protection or expiry dates for links, which would increase document security considerably. According to research from PwC and the UK Department for Business, cyber attacks cost businesses as much as £1.15m per incident.
Not only has the amount of content we share increased but concerns are high surrounding privacy and the way content is shared.
To summarise, a business should be able to share content with ease and control, and, perhaps most importantly, safely – this is why Pushfor was created.





Making your content intelligent
Every piece of content has a purpose and for it to be effective it needs to do the job it was intended to do. This ensures it is reaching its potential but on a much higher level, it makes the content meaningful.
As shown throughout our recent whitepaper, the following aspects are important when sharing content:

  • Ease of use
  • Relevance
  • Productivity

Those are some of the crucial points that help transform average content into intelligent content. But what matters just as much is safety.

Case study – A case of stolen identity
Ruth Palmer, a married 25-year old from Brighton, was recently horrified to find out that an imposter had cloned her identity and was using her images to lure men into online relationships.
She discovered that she had become a victim of online identity fraud after a friend spotted the scammer’s social media profile, which contained an image of Mrs Palmer.
It was revealed that the mystery person had stolen almost 1,000 pictures of Ruth, and was using them on Instagram and Twitter to dupe unsuspecting men into relationships.
Known only as ‘Leah Palmer’, the perpetrator went as far as setting up fake social media accounts of Ruth Palmer’s mother and a friend, in an attempt to make the profiles appear realistic.

Increasingly common
While Ruth Palmer’s case of online identity fraud is bizarre, it’s not uncommon and is quickly becoming a reality for many other people.
MTV’s reality TV show Catfish, which was launched in 2012, helps people determine whether or not their lovers who they met online are being honest about their identity. This often involves shocking revelations, with people being enticed into relationships with the same tactics used by Ruth Palmer’s imposter.
Now into its fourth season, MTV’s Catfish has become a global hit, and there is a UK version of the show set to launch this year.

Risky environments
Ruth Palmer’s case of stolen identity is a sharp realisation of the risks associated with sharing personal content online.

Even with the strictest privacy settings in place, social media sites like Facebook, Twitter and Instagram do not offer a high level of security and content can be easily stolen.

As our research suggests, most people share confidential information. When that content is shared online, they no longer control it and, instead, recipients are able to do with it as they please. On the contrary, when content has an expiry date it is safe; it cannot fall into the wrong hands or be duplicated.

Pushfor offers a solution to the rising privacy issues associated with social media. It allows users to send ‘self-destructing’ content that is deleted after it has been viewed, offering a safe way to share documents, photos and videos.





FAQs

Login
Q: Do I have to create a login?
A: Yes, although you can view content once before signing-up.

Q: Can I use the same details as Facebook, LinkedIn, Google+ etc?
A: Yes, Pushfor supports single-sign-on.

Q: Can I have more than one account?
A: Yes, although each account will link to an email address, which must be diffferent for each account.

Q: What is the acceptable format for the Pushfor email address?
A: This is your email address and can be upto 255 characters.

Q: What is the acceptable format for the Pushfor password?
A: This can be upto 64 symbols, uppercase or lowercase Latin characters, numerics, hyphens and full stops.

Q: Can I be signed into more than one device/browser?
A: Yes, this will not be a problem.

Q: What happens if I've lost my password?
A: You can request a password reset off the login screen.

Contacts
Q: Is there a limit to the number of contacts I can have?
A: No, you can have as many as you need.

Q: How do I change the colour or avatar/picture of a contact?
A: This is done by the person whose contact you want to change - you should request they make the changes.

Q: Can I import/export contacts into/from Pushfor?
A: Not currently, although Pushfor is evolving all the time - so keep an eye on our 'news' area of the webpage.

Q: How do I add contacts into Pushfor?
A: Goto the main menu, select 'Contacts' select the pencil/pen icon, then click on '+' to search by username to add them in. Clicking '✓' when done.

Adding content
Q: Do I have to do anything prior to adding content?
A: No, you can select content and then the recipients - or the other way round.

Q: Is there anything I cannot push?
A: The following are excluded: executables (including DLLs), text files and compressed files (e.g .rar, .zip, .7z, .tar, .gz), as well as password-protected files.

Q: Is there a file size limit?
A: The maximum file size is 800 MB per file.

Q: Can I push DRM-protected content?
A: It is up to you to ensure you are within the copyright and usage policies of pushed content.

Pushing content
Q: Can I push content to multiple users at once?
A: Yes, simply select the checkbox next to all your required users.

Q: Do people need an account to view Pushfor content?
A: Content can be pushed directly to email addresses for a single/intial view - they will then be required to sign-up to Pushfor.

Q: Can I allow content to be available for more than 14days?
A: Currently not, please keep an eye on our 'news' section for upcoming product releases.

Q: Can I be more specific about the number of views rather than 1,2,3,5,10,15 views?
A: Not in the current version, we wanted to keep the interface simple so presented the current options.

Pulling content
Q: Are there any restrictions on the type of content I can pull?
A: No, any content type can be pulled.

Q: Does it matter it the content has already been viewed/commented on by users?
A: No, you can stil pull this content.

Q: How long does it take for the content pull to work?
A: This depends on your connection speed, but typically 1-2 seconds.

Q: Can I undo the content pull?
A: Unfortunately not, you will have to re-push in this scenario.

Support
Q: What is the quickest way to get support?
A: Your first port of call should be our Twitter account #Pushfor.

Q: How can I contact your support team if Twitter is not enough?
A: We offer support via Twitter for most instances, but we also have the email of support@pushfor.com for more complex enquiries.

Devices
Q: Is there any restriction to the iOS version Pushfor needs?
A: Pushfor requires a minimum of iOS 8.0.

Q: Is there any restriction to the Android version Pushfor needs?
A: Pushfor required a minimum of Google Android v4.0 (ICE_CREAM_SANDWICH).

Q: What browsers does Pushfor support?
A: Pushfor has been tested under Chrome and Firebox under MacOS and Windows platforms, as well as IE11 for Windows.

Miscellaneous
Q: What does the 'Clear Cache' option do under iOS on my iPhone/iPad?
A: This allows the app to forcibly clear the applications cache memory - this might be advantageous if you are getting slow performance.

Q: Can I choose any other colours under the 'Account' option?
A: Currently the possible colours are fixed to the six provided.

Q: Can I re-order how content is shown?
A: Content is shown in chronological order, re-ordering is not necessary.

Q: What is meant by 'Online' and 'Offline' in the contacts list?
A: When a user has been online and doing some activities with Pushfor in the last 15minutes, they are marked as 'Online'.

Q: Does Pushfor store my files?
A: No – the files are deleted off the cloud servers permanently on expiry.

Q: Do you keep/retain any activity logs?
A: No we do not and there are no plans to.

Whitepapers

Published 6th June 2015, "Technology Trends"
Consumerisation trends, mobile integration and cloud delivery have transformed the way that businesses share content. In this report, ​Pushfor looks at how businesses share content, what their concerns are and how things could be improved.

Complete the following details to download the white paper. We don't pass your information on to 3rd parties.

Media contact

Stephanie Dunleavy
PR Manager
+44 7925 446 126
Stephanie.dunleavy@straightmessage.com

info@pushfor.com for sales enquiries.

Support

support@pushfor.com.


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5 May 2015 - Usability overrides privacy for business – finds new study

89% of businesses share confidential or sensitive information but usability is their top concern – that’s according to a new study from Pushfor.
Results from the research of 200 business professionals accompany a new whitepaper called ‘Making Content Intelligent’. Online privacy expert John Safa wrote the whitepaper, which assesses how businesses are sharing content and what their concerns are.

The survey shows that, while 94% of businesses are worried about how their content is viewed or managed, ‘ease of use’ is the most important factor – with 68.5% citing this as their biggest concern. Privacy and control tools gathered just 24% and 7.5% respectively.

When asked which feature they’d find most useful when sharing content, usability came top again – with 74% of respondents selecting ‘sending large files with ease.’ “While better usability cuts time, online privacy features can protect a business from detrimental risks, making the latter undoubtedly more important,” said John Safa, Co- founder of Pushfor. “The problem is that technology is outpacing the professional sector and businesses are not grasping the importance of protecting their content.”
The survey looked at how businesses share content – all but one uses email, with file sync tools, such as Dropbox, following closely behind with 91%. Social media sites were the third most popular with 74%, and content platforms came last with just under a third (31%).

When asked what they consider the safest way to share content, 59% of business users chose file sync services. Email came second with 35.5%, followed by social media and content platforms, which collected 4% and 1.5% respectively.
Email is inadequate and other content sharing services are not providing the right level of safety – this is what’s reflected in Pushfor’s research and whitepaper.
Safa continued, “There are safe content sharing platforms available but they’re being used by consumers, not businesses. The explosion of consumers using ‘delete-by- default’ services, such as Snapchat, shows that they better understand online safety issues. Consumers are usually able to trial free, featured-reduced services with little commitment, and this could be linked to the divide.”

Pushfor is a new private cloud-sharing app that has been launched to provide consumers with control and safety around content sharing. The app lets users send self-expiring content and set limitations on how many times it can be accessed. Pushfor will become available to businesses later in the year.
The whitepaper can be downloaded here


About Pushfor
Pushfor is a private cloud-sharing platform that gives users full safety and control over their content. Officially launched May 2015, Pushfor makes cloud-sharing simple by allowing users to send content of any size, any file type, from any device, with ease. The Pushfor app combines intelligent analytics tools with privacy permission rules to offer users visibility and control when sharing content.

Media contact:
Stephanie Dunleavy
PR Manager
+44 7925 446 126
Stephanie.dunleavy@straightmessage.com

Other enquiries:
Scott Smull
CEO
+44 7539 037 404
Scott@pushfor.com



5 May 2015 - New app allows users to recall content they’ve shared

We’ve all had that ‘oops’ moment where we’ve sent a message to the wrong person or sent an incorrect file to someone. Now there is an app that lets consumers recall content, meaning slip-ups can be easily rectified.

Pushfor is a private cloud-sharing app that has been launched to provide consumers with control and safety over how their content is shared.

According to a recent study from OnePoll, 70% of Brits have accidentally messaged the wrong person, often with embarrassing consequences. Pushfor allows users to recall messages, or ‘pull’ them as the company describes. Content, such as videos, photos and documents, can be pulled after it’s been sent – removing it from the recipient’s device. In addition, Pushfor offers privacy permission rules – allowing users to send self-expiring content and set limitations on how many times it can be viewed.

Instead of trying to compete with major social media players or content storage providers, Pushfor sits alongside them and works as a complementary tool. For example, files can be pulled from Dropbox and sent via the app, whilst utilising Pushfor’s features. The app is designed to cater to the rise in people integrating smartphones into all areas of their lives – providing control, ease and safety in a world of communication overload. “Pushfor is a smart way for people to share their lives privately, whether that’s for work, personal, or a combination. Helping to simplify the process, Pushfor works as a streamlined platform from which to send content with ease,” said John Safa, Co-founder of Pushfor. “Delete-by-default services, such as Pushfor, give people comfort in the knowledge that they are in control of their content at all times.”

The app, which is now available for iOS and coming soon to Android, is free for consumers to download. While Pushfor is consumer-facing, the company will eventually introduce business-level features.

Safa continued, “The benefits of using Pushfor naturally lend themselves to a business audience, this is something we’re currently working on and more details will be released later in the year.”

Pushfor has so far raised £500,000 in investment and is looking to raise more.


About Pushfor
Pushfor is a private cloud-sharing platform that gives users full safety and control over their content. Officially launched May 2015, Pushfor makes cloud-sharing simple by allowing users to send content of any size, any file type, from any device, with ease. The Pushfor app combines intelligent analytics tools with privacy permission rules to offer users visibility and control when sharing content.

Media contact:
Stephanie Dunleavy
PR Manager
+44 7925 446 126
Stephanie.dunleavy@straightmessage.com

Other enquiries:
Scott Smull
CEO
+44 7539 037 404
Scott@pushfor.com



3 May 2015 - Crystal Palace FC introduces technology to the training

Crystal Palace FC has innovated the way players are trained by introducing technology to the mix. The Premier League football club is using private cloud-sharing app – Pushfor – to send players confidential content to help with their performance.
Players are sent information (usually videos) post and pre-match, which helps them improve on skills and monitor specific behaviour.

Pushfor has given Crystal Palace’s performance analysts full control over the content players receive. Sophisticated analytics tools tell them if and when videos are viewed and by whom, helping them keep track of how players are digesting information. The app also features privacy permission rules that allow Crystal Palace to send self- expiring content, recall videos after they have been shared and set limitations on how many times they can be accessed.

Data analysis has become essential in sports and every Premier League football club now employs analysis staff. Their job is to track and scrutinise every move made on the pitch during matches, and then use this information to improve and strengthen future performances.

Prior to using Pushfor, data analysts at Crystal Palace fed crucial details to players during three, 15-minute meetings per week and also gave them DVDs to take home. Now, every Crystal Palace player uses the app, which they are able to access on tap via their smartphones.

“Pushfor has become a fail-safe tool for us and a vital part of our working week, so much so that the manager (Pardew) has imposed a £100 fine for any player who fails to watch content,” said Liam Sweeting, Senior Performance Analyst at Crystal Palace FC. “Players are using Pushfor in their own unique way, to suit their individual needs; some are known to watch videos in the comfort of their home, while others use it right before a match.”

Crystal Palace has had a strong season since Alan Pardew became manager in January, climbing to 11th place in the Premier League.
“Football is becoming smarter and data performance analysis has paved the way for a statistics-driven approach to most areas of sports. The way players receive information must match this revolution,” said John Safa, Co-founder of Pushfor. “Pushfor helps Crystal Palace provide the right content to the right players at the right time, allowing them to focus on their weak points in private.”
Pushfor was officially launched in May and is free to download in the App Store.


About Pushfor
Pushfor is a private cloud-sharing platform that gives users full safety and control over their content. Officially launched May 2015, Pushfor makes cloud-sharing simple by allowing users to send content in any size, any file type, from any device, with ease. The Pushfor app combines intelligent analytics tools with privacy permission rules to offer users visibility and control when sharing content.

Media contact:
Stephanie Dunleavy
PR Manager
+44 7925 446 126
Stephanie.dunleavy@straightmessage.com

Other enquiries:
Scott Smull
CEO
+44 7539 037 404
Scott@pushfor.com

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Terms of Service


THIS AGREEMENT IS BETWEEN PUSHFOR LIMITED, A PRIVATE COMPANY LIMITED BY SHARES INCORPORATED IN ENGLAND AND WALES WITH COMPANY NUMBER 08556900 AND WHOSE REGISTERED OFFICE IS AT 152 CITY ROAD, CITY ROAD, LONDON, EC1V 2NX (“PUSHFOR”) AND YOU.  IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER ENTITY, YOU REPRESENT THAT YOU ARE THE individual, EMPLOYEE OR AGENT OF SUCH COMPANY (OR OTHER ENTITY) AND YOU HAVE THE AUTHORITY TO ENTER INTO THIS AGREEMENT as the individual or ON BEHALF OF SUCH COMPANY (OR OTHER ENTITY).


BY CLICKING ON THE “I accept the terms of this agreement” BUTTON BELOW, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ ALL OF THE TERMS AND CONDITIONS SET FORTH BELOW, UNDERSTAND ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, AND AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT.


IF YOU DO NOT AGREE TO ANY OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, PUSHFOR IS UNWILLING TO LICENSE THE SOFTWARE TO YOU, AND YOU MUST CLICK ON THE “Cancel” BUTTON BELOW.


THE “EFFECTIVE DATE” OF THIS AGREEMENT IS THE DATE UPON WHICH YOU CLICK THE “I accept the terms of this agreement” BUTTON BELOW. FOR THE PURPOSE OF THIS AGREEMENT, YOU AND, IF APPLICABLE, SUCH COMPANY (OR OTHER ENTITY) CONSTITUTES “YOU”.


  1. Background. Pushfor develops, maintains, provides and operates a software solution which is hosted on its website and through one or more applications for smart phones.  In this Agreement, “Software” means (a) the object code version of the computer program and services hosted on the Pushfor website or via an application for smart phones published by Pushfor from time to time, (b) the documentation accompanying the computer program, and (c) any updates of such program and documentation.  You wish to use the Software.

  2. Usage. You have agreed to use the Software on a per-user basis, subject to the terms and conditions of this Agreement, Pushfor grants to You a non-exclusive, revocable, non-transferable, usage of the Software from any device that is controlled by You subject to fair usage policy.

  3. Usage Restrictions. Unless expressly otherwise set forth in this Agreement, You will not:
    (a) modify, translate, copy or create derivative works of the Software; (b) decompile, reverse engineer or reverse assemble any portion of the Software or attempt to discover any source code or underlying ideas or algorithms of the Software; (c) sell, assign, sublicense, rent, lease, loan, provide, distribute or otherwise transfer all or any portion of the Software; (d) remove or alter any trademark, logo, copyright or other proprietary notices associated with the Software; (e) exceed the capacity or concurrent user limitations for the Software license purchased by You; (f) circumvent or attempt to circumvent any methods employed by Pushfor to control access to the components, features or functions of the Software; and (g) cause or permit any other party to do any of the foregoing.  There are no implied licenses in this Agreement, and Pushfor reserves all rights not expressly granted under this Agreement. 

  4. Ownership. As between the parties and subject to the grants under this Agreement, Pushfor holds all right, title and interest in and to the Software. Any and all patents, copyrights, moral rights, trademarks, trade secrets and any other form of intellectual property rights recognised in any jurisdiction, including applications and registrations for any of the foregoing (collectively, “Intellectual Property Rights”) embodied therein shall remain at all times the property of Pushfor. 

  5. Payment Procedures. Usage of the Software is free subject to fair usage conditions unless you have purchased an in application subscription, as such the subscription fees for the use of the Software will be due and payable. All in-application purchases must be paid for at time of purchase and are non refundable.

  6. Audit. Pushfor shall have the right to audit Your compliance with the terms of this Agreement and the use restrictions on the Software, including the restriction on the number of authorised users with access to the Software, as applicable.  You agree to cooperate with Pushfor in order to facilitate any such audit.

  7. Nondisclosure. “Confidential Information” means all information disclosed (whether in oral, written, or other tangible or intangible form) by Pushfor to You concerning or related to this Agreement or Pushfor (whether before, on or after the Effective Date) which You know or should know, given the facts and circumstances surrounding the disclosure of the information to You, is confidential information of Pushfor, including, but not limited to, the Software.  You will, during the term of this Agreement, and thereafter maintain in confidence the Confidential Information and will not use such Confidential Information except as expressly permitted herein. You will use the same degree of care in protecting the Confidential Information as You use to protect Your own confidential information from unauthorized use or disclosure, but in no event less than reasonable care.  In addition, You: (a) will not reproduce Confidential Information, in any form, except as required to accomplish Your obligations under this Agreement; and (b) will only disclose Confidential Information to Your employees and consultants who have a need to know such Confidential Information in order to perform their duties under this Agreement and if such employees and consultants have executed a non-disclosure agreement with You with terms no less restrictive than the non-disclosure obligations contained in this section. Confidential Information will not include information that:  (i) is in or enters the public domain without breach of this Agreement through no fault of You; (ii) You can reasonably demonstrate was in Your possession prior to first receiving it from Pushfor; (iii) You can demonstrate was developed by You independently and without use of or reference to the Confidential Information; or (iv) You receive from a third party without restriction on disclosure and without breach of a nondisclosure obligation. Notwithstanding any terms to the contrary in this Agreement, any suggestions, comments or other feedback provided by You to Pushfor with respect to the Software (collectively, “Feedback”) will constitute Confidential Information. Further, Pushfor will be free to use, disclose, reproduce, license and otherwise distribute, and exploit the Feedback provided to it as it sees fit, entirely without obligation or restriction of any kind on account of Intellectual Property Rights or otherwise.

  8. Software is available “As-Is”. The Software is provided “As-Is”, at your own risk, without express or implied warranty or condition of any kind.  See Section 9. Disclaimer below.

  9. Disclaimer. THE SOFTWARE AND SERVICES ARE PROVIDED ON AN “AS IS” OR “AS AVAILABLE” BASIS WITHOUT ANY REPRESENTATIONS, WARRANTIES, COVENANTS OR CONDITIONS OF ANY KIND. PUSHFOR DOES NOT WARRANT THAT ANY OF THE SOFTWARE OR SERVICES WILL BE FREE FROM ALL BUGS, ERRORS, OR OMISSIONS. PUSHFOR DISCLAIMS ANY AND ALL OTHER WARRANTIES AND REPRESENTATIONS (EXPRESS OR IMPLIED, ORAL OR WRITTEN) WITH RESPECT TO THE SOFTWARE AND SERVICES WHETHER ALLEGED TO ARISE BY OPERATION OF LAW, BY REASON OF CUSTOM OR USAGE IN THE TRADE, BY COURSE OF DEALING OR OTHERWISE, INCLUDING ANY AND ALL (A) WARRANTIES OF MERCHANTABILITY, (B) WARRANTIES OF FITNESS OR SUITABILITY FOR ANY PURPOSE (WHETHER OR NOT PUSHFOR KNOWS, HAS REASON TO KNOW, HAS BEEN ADVISED, OR IS OTHERWISE AWARE OF ANY SUCH PURPOSE), AND (C) WARRANTIES OF NONINFRINGEMENT OR CONDITION OF TITLE.

  10. Limitation of Liability. IN NO EVENT WILL PUSHFOR BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY LOSS OF PROFITS, LOSS OF USE, LOSS OF REVENUE, LOSS OF GOODWILL, ANY INTERRUPTION OF BUSINESS, OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE SOFTWARE, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF PUSHFOR HAS BEEN ADVISED OR IS OTHERWISE AWARE OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT FOR ANY ACTS OF FRAUD, GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, IN NO EVENT will PUSHFOR’s TOTAL LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED £50.00, if any, UNDER THIS AGREEMENT. MULTIPLE CLAIMS WILL NOT EXPAND THIS LIMITATION. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF IMPLIED WARRANTIES OR LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, AND SECTIONS 8, 9 AND 11 WILL NOT APPLY ONLY TO THE EXTENT THAT APPLICABLE LAW REQUIRES LIABILITY NOTWITHSTANDING THE LIMITATIONS OR EXCLUSIONS THEREIN. NOTHING IN THIS SECTION SHALL EXCLUDE LIABILITY FOR (I) DEATH OR PERSONAL INJURY CAUSED BY THE NEGLIGENCE OF PUSHFOR, ITS OFFICERS, EMPLOYEES, CONTRACTORS OR AGENTS (II) FRAUD OR FRAUDULENT MISREPRESENTATION OR (III) ANY OTHER LIABILITY WHICH MAY NOT BE EXCLUDED BY LAW.

  11. Third Party Suppliers. The Software may include software or other code distributed under license from third party suppliers or may contain open source software. You acknowledge that such suppliers disclaim and make no representation or warranty with respect to the Software or any portion thereof and Pushfor assumes no liability for any claim that may arise with respect to the Software or Your use or inability to use the same.

  12. Term and Termination. If You have made an in-application purchase to use the Software, this Agreement will remain in effect from the Effective Date for the duration of the subscription period determined by the applicable order submitted by You and accepted by Pushfor, unless otherwise terminated in accordance with this Section 12; provided, however, that the term will automatically renew annually, at the then-current standard terms and conditions, upon each anniversary of the initial Effective Date, unless either party notifies the other in writing of its intent to terminate at least 30 (thirty) days prior to the termination of the then-current subscription period. For free users of the Software there is no defined term for the usage of the Software, subject to fair usage policy.

Without prejudice to any other rights, Pushfor may terminate this Agreement if You do not abide by the terms and conditions contained herein.  Upon expiration or termination of this Agreement: (a) all rights granted to You under this Agreement will immediately cease; and (b) You will promptly provide Pushfor with all Confidential Information then in Your possession or destroy all copies of such Confidential Information, at Pushfor’s sole discretion and direction. In addition to all definitions and this sentence, the following sections will survive any termination or expiration of this Agreement: 3, 4, 6, 7, 9, 10 and 12-18.


  1. Governing Law; Venue. The Agreement and the validity, interpretation and operation hereof shall be governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction to settle any claim or dispute arising out of or in connection with this Agreement.  The parties hereby irrevocably and unconditionally consent and submit to the exclusive jurisdiction of such courts over any suit, action or proceeding arising out of this Agreement.

  2. English Language. It is the express wish of the parties that this Agreement and all related documents be drawn up in English.

  3. Attorneys' Fees. In any action or proceeding to enforce rights under this Agreement, the prevailing party will be entitled to recover costs and reasonable attorneys' fees.

  4. U.S. Government End Users. The Software and related documentation are "Commercial Items," as that term is defined at 48 C.F.R. §2.101, consisting of "Commercial Computer Software" and "Commercial Computer Software Documentation," as such terms are used in 48 C.F.R. §12.212 or 48 C.F.R. §227.7202, as applicable. Consistent with 48 C.F.R. §12.212 and 48 C.F.R. §§227.7202-1 through 227.7202-4, as applicable, the Software and related documentation are being provided to U.S. Government end users (a) only as a Commercial Item, and (b) with only those rights as are granted to all other end users pursuant to the terms and conditions of this Agreement.

  5. Software Use and Updates. Pushfor reserves the right to update versions of the Software without notification.  Also, the Software will communicate with You for the purpose of ensuring that you are using the Software with a valid license that Pushfor has created and directly provided to you. This process does not collect any proprietary nor personal information. Pushfor shall not provide any of the information it gathers in connection with this process to any third party, except (i) as may be required by law or legal process or (ii) to enforce compliance with the license requirement described.

  6. User Conduct. You understand that all information, data, text, software, music, sound, photographs, graphics, video, messages, tags, or other materials ("Content"), whether publicly posted or privately transmitted, are the sole responsibility of the person from whom such Content originated. This means that You, and not Pushfor, are entirely responsible for all Content that you upload, post, email, transmit or otherwise make available via the Software. Pushfor does not control the Content posted via the Software and, as such, does not guarantee the accuracy, integrity or quality of such Content.  Under no circumstances will Pushfor be liable in any way for any Content, including, but not limited to, any errors or omissions in any Content, or any loss or damage of any kind incurred as a result of the use of any Content posted, emailed, transmitted or otherwise made available via the Software.

You agree to not use the Software and services to:

  1. upload, post, email, transmit, or otherwise make available any Content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, unlawfully pornographic, vulgar, obscene, libelous, invasive of another's privacy, hateful, incites or encourages terrorism, or is racially, ethnically, or otherwise objectionable;

  2. harm minors in any way;

  3. impersonate any person or entity or otherwise misrepresent your affiliation with a person or entity;

  4. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Software;

  5. upload, post, email, transmit, or otherwise make available any Content that you do not have a right to make available under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements);

  6. upload, post, email, transmit or otherwise make available any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights ("Rights") of any party;

  7. upload, post, email, transmit, or otherwise make available any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation, except in those areas (such as shopping) that are designated for such purpose;

  8. upload, post, email, transmit, or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

Pushfor reserves the right to delete or block access to any Content at any time in its sole discretion if it receives any notices or otherwise believes that such Content may be in violation of applicable law or this Agreement or may otherwise violate the rights of, or cause any harm or liability of any kind to, Pushfor or any third party.


  1. Your Content.   You acknowledge that Pushfor does not guarantee that any Content transmitted through the Software will be secure. You acknowledge that users can screenshot and otherwise copy Content provided to them. You further acknowledge that it is your responsibility to ensure that Content is only provided to those persons you intend to receive it and that it is your responsibility to manage all security settings. You acknowledge and agree that Pushfor shall not be responsible for any dissemination of Content to persons or the copying or retention of any Content by any person regardless of how such person managed to receive, copy of retain such Content.

  2. Tracking Content.   You acknowledge that Content transmitted through the Software may be tracked (at the option of the sender of such Content) using geo-location technology. You may disable the geo-location features on your device through the settings menu. If the recipient of Content disables geo-location features, the sender of Content will receive the IP address of the device through which the recipient accesses the Content. Where Content is tracked, the recipient of such Content will receive a message warning of such tracking prior to opening the Content. By using the Software, you agree to such tracking and consent to the transmission of tracking information (whether derived from geo-location technology or the IP address of the device through which you access the Software) to the sender of such Content.

  3. Your Responsibilities.   You, and not Pushfor, are responsible for maintaining and protecting all of your Content.  Pushfor will not be liable for any loss or corruption of your Content, or for any costs or expenses associated with backing up or restoring any of your Content.  You understand that Pushfor uses third party billing and web platform services and that Pushfor does not warranty their applicable software and services.

  4. Miscellaneous. This Agreement is the entire agreement of the parties regarding the subject matter hereof, superseding all other agreements between them, whether oral or written, regarding the subject matter hereof.

You may not transfer Your rights under this Agreement to any third party. Pushfor may freely transfer, assign or delegate this Agreement or its rights and duties under this Agreement.


Subject to the foregoing, this Agreement will be binding upon and will inure to the benefit of the parties and their respective representatives, heirs, administrators, successors and permitted assigns.


If any provision of this Agreement is invalid, illegal, or incapable of being enforced by any rule of law or public policy, all other provisions of this Agreement will nonetheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated by this Agreement is not affected in any manner adverse to any party. Upon such determination that any provision is invalid, illegal, or incapable of being enforced, the parties will negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in an acceptable manner to the end that the transactions contemplated hereby are fulfilled.


Any notice, demand or communication required or permitted to be given by any provision of this Agreement will be deemed to have been sufficiently given or served for all purposes if: (a) delivered personally; (b) deposited with a pre-paid messenger, express or air courier or similar courier; or (c) transmitted by telecopier, facsimile, email or other communication equipment that transmits a facsimile of the notice to like equipment that receives and reproduces such notice. Notices will be deemed to have been received (i) in the case of personal delivery, upon receipt, (ii) in the case of messenger, express or air courier or similar courier, two days after being deposited, and (iii) in the case of telecopier, facsimile, email or other communication equipment, the day of receipt as evidenced by a telecopier, facsimile, email or similar communication equipment confirmation statement.

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